elemental

John Barboni, co-founder, is interviewed by Christine Haskell for the Seattle Examiner and Startup Nation on sustainability and elemental.

Print Magazine selects elemental as among the best brand & identity developments of 2007 and is included in Print’s Regional Design Annual. The name and brand identity were developed, incorporating the golden mean, Helvetica typeface, and monochromatic presentation, as informed by a minimalist aesthetic. The primary brand colors – black and white – reference cosmic polarity and equilibrium manifested in light and dark, day and night, life and death, self-destruction and self-preservation, and other opposites. Work was completed in collaboration with Camillia BenBassat.

John Barboni, Co-Founder, is featured in South Africa’s Top Billing Magazine and primetime television segment as one of New York City’s top creative forces to discuss elemental and sustainable architecture