<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>elemental &#187; Articles</title>
	<atom:link href="http://blog.elementalnyc.com/category/articles/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.elementalnyc.com</link>
	<description>architecture, identity &#38; media</description>
	<lastBuildDate>Fri, 07 Oct 2011 18:53:54 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
		<item>
		<title>New York Times – The Gas is Greener: A response</title>
		<link>http://blog.elementalnyc.com/2011/06/23/nyt-gas-greener-response/</link>
		<comments>http://blog.elementalnyc.com/2011/06/23/nyt-gas-greener-response/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 20:31:37 +0000</pubDate>
		<dc:creator>administrator</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Carl Stein]]></category>
		<category><![CDATA[elemental architecture]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[green architecture]]></category>
		<category><![CDATA[NCARB]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Renewable Energy]]></category>
		<category><![CDATA[Robert Bryce]]></category>
		<category><![CDATA[solar]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[The Gas is Greener]]></category>
		<category><![CDATA[wind]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=1179</guid>
		<description><![CDATA[Robert Bryce’s June 7, 2011 Op-ed in the New York Times “The Gas is Greener” zeros in on a fundamental fault in the logic of depending on solar, wind and other renewables as primary sources of energy.  As Bryce correctly points out, generating large quantities of electricity from renewable sources requires vast amounts of natural [...]]]></description>
			<content:encoded><![CDATA[<p>Robert Bryce’s June 7, 2011 Op-ed in the New York Times <a href="http://www.nytimes.com/2011/06/08/opinion/08bryce.html?_r=1&amp;hp">“The Gas is Greener”</a> zeros in on a fundamental fault in the logic of depending on solar, wind and other renewables as primary sources of energy.  As Bryce correctly points out, generating large quantities of electricity from renewable sources requires vast amounts of natural resources — most notably, land, not to mention the energy and resources expended to collect and distribute that power that could be generated.</p>
<p>These realizations aren’t new. Interestingly, in 1993 Carl Stein notes in “Energy Conscious Architecture” for the National Council of Architectural Registration Boards (NCARB) that a report from the Energy Policy Project determined:</p>
<blockquote><p><em>“From 1965 to 1973, U.S. energy consumption grew at the annual rate of 4.5 percent. This is doubling roughly every 15 years. If we could, miraculously, switch to total solar power in 1995, and if this switch created a return to the “cheap energy” attitudes of the 1960s with the associated exponential growth, by 2010, we would have to devote one percent of our land area to solar collection; by 2025, 2 percent; by 2070…10 percent of the United States would be taken up by collection systems; and before 2110…solar collectors would completely cover the United States.”</em></p>
</blockquote>
<p>Clearly, there is no “silver bullet” to meet our demand for energy consumption and when considering the environmental impact of creating such systems the attitude that renewable energy is the answer is, in fact, directly contradictory to an environmentally responsible point of view. As Carl further points out, “…we must never fall in the trap of thinking of [renewable energy] as easy, cheap or environmentally neutral.” Simply put, there is no free lunch.</p>
<p>The best and most immediate solutions to address the demand for energy are by decreasing the rate of consumption through conservation, resourceful planning and energy conscious design.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2011/06/23/nyt-gas-greener-response/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Does Saving Historic Buildings Really Save Energy? &#8211; A response</title>
		<link>http://blog.elementalnyc.com/2011/04/28/saving-historic-buildings-save-energy-response/</link>
		<comments>http://blog.elementalnyc.com/2011/04/28/saving-historic-buildings-save-energy-response/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 16:05:00 +0000</pubDate>
		<dc:creator>administrator</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Carl Stein]]></category>
		<category><![CDATA[elemental architecture]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[green architecture]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[The Gas is Greener]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=1111</guid>
		<description><![CDATA[In a recent posting on BuildingGreen.com, &#8220;Does Saving Historic Buildings Really Save Energy?&#8221; Tristan Roberts pointed out a number of benefits that may be realized by the adaptive reuse of older buildings; however, he dismissed the notion that there is value in the energy embodied in these structures.  While he is correct in his assertions [...]]]></description>
			<content:encoded><![CDATA[<p>In a recent posting on BuildingGreen.com, <a href="http://www.buildinggreen.com/live/index.cfm/2011/4/26/Does-Saving-Historic-Buildings-Really-Save-Energy">&#8220;Does Saving Historic Buildings Really Save Energy?&#8221;</a> Tristan Roberts pointed out a number of benefits that may be realized by the adaptive reuse of older buildings; however, he dismissed the notion that there is value in the energy embodied in these structures.  While he is correct in his assertions about the cultural and urban value of historic buildings, he misses the point, or at least part of the point of the value of the energy embodied in those buildings.  Despite the fact that there is no way to “recover” the embodied energy in old buildings, if their reuse offsets the need to build replacements, the energy that would have been embodied in those new buildings is saved – avoided cost.</p>
<p>Of course, there will almost certainly be some construction, and therefore some energy commitment, required to extend the useful life of older buildings including implementation of measures to significantly improve performance.  The net avoided energy cost will be less than the total energy cost on the new building.  Nonetheless, the new energy that must be “embodied” into the existing building will typically be 1/3 to 2/3 that of starting from scratch.  Additionally, there is that much less debris sent to landfill and that much more “embodied” culture carried forward.</p>
<p><span id="more-1111"></span>This is not to say that saving older buildings will always be the best choice for the environment, nor is it saying that one should only consider saving important historical buildings if their continued existence can be justified through energy savings or other environmental benefits.  The considerations will be based on a sliding scale.  At one end, there are the truly significant historical and cultural artifacts that must be preserved at all costs.  At the other end, there are the purely utilitarian structures whose continuance will be determined by quantifiable, pragmatic concerns.  In the middle is that vast majority of buildings that make some contribution to the understanding of history and sense of place, and whose reuse will offset some portion of the embodied energy that would otherwise by required for new construction.  These are buildings that are neither historically and culturally indispensable, nor clearly justified by environmental imperatives.  In some cases, the positive attributes embedded in these structures will be outweighed by benefits that can only be achieved through new construction.</p>
<p>Decisions regarding adapting and reusing instead of demolishing and replacing should be informed by multiple factors; some environmental, and some, as Roberts noted, cultural.  What is critical, however, is that all significant considerations be included.  This is particularly true for those middle ground buildings for which no single criterion is likely to prove decisive.  While it’s true that embodied energy itself is not a recoverable resource, it is a valuable asset that can offset the need to expend new energy resources.  And, while it’s unlikely that the energy offsets inherent in building reuse will be the sole determining factor in deciding whether or not to save a building, it is a real consideration that may push the eventual decision in one way rather than another.  To exclude this asset from the equation is to neglect a readily exploitable and relatively benign resource.  To knowingly neglect such a resource at this point in history would be irresponsible.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2011/04/28/saving-historic-buildings-save-energy-response/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Elemental Hosts ‘Greening Modernism’ Launch Party</title>
		<link>http://blog.elementalnyc.com/2010/12/13/elemental-hosts-greening-modernism-launch-party/</link>
		<comments>http://blog.elementalnyc.com/2010/12/13/elemental-hosts-greening-modernism-launch-party/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 22:52:34 +0000</pubDate>
		<dc:creator>John Barboni</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Architect's Newspaper]]></category>
		<category><![CDATA[Carl Stein]]></category>
		<category><![CDATA[elemental]]></category>
		<category><![CDATA[elemental architecture]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[green architecture]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[John Barboni]]></category>
		<category><![CDATA[Modernism]]></category>
		<category><![CDATA[New York City]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=883</guid>
		<description><![CDATA[Last Thursday, December 9th, Elemental hosted the launch party for principal founder Carl Stein&#8217;s new book &#8220;Greening Modernism&#8221;.  Tom Stoelker of the Architect&#8217;s Newspaper writes: Bodacious bourbon pours complimented savory vittles at the yet-to-be-opened Hudson Clearwater in Greenwich Village last night. The restaurant’s first event launched Carl Stein’s new book, Greening Modernism: preservation, sustainability and [...]]]></description>
			<content:encoded><![CDATA[<p>Last Thursday, December 9th, Elemental hosted the launch party for principal founder Carl Stein&#8217;s new book &#8220;Greening Modernism&#8221;.  Tom Stoelker of the Architect&#8217;s Newspaper writes:</p>
<p style="text-align: center;"><a href="http://blog.archpaper.com/wordpress/archives/10949"><img class="aligncenter size-medium wp-image-899" title="Stein Strums with The Melody Allegra Band: photo courtesy of The Architect's Newspaper" src="http://blog.elementalnyc.com/wp-content/uploads/2010/12/carl-on-banjo-architectsnewspaper.large_-300x200.jpg" alt="" width="416" height="277" /></a></p>
<p>Bodacious bourbon pours complimented savory vittles at the  yet-to-be-opened Hudson Clearwater in Greenwich Village last night. The  restaurant’s first event launched Carl Stein’s new book, <a href="http://www.greeningmodernism.com/"><em>Greening Modernism: preservation, sustainability and the modern movement</em> </a>(W.W.  Norton, $60.00). The affair had a decidedly down to earth flavor,  though the elegant crowd resembled intermission at The Met. The venue  seemed a natural fit for Stein of Elemental Architecture, since  Elemental’s John Barboni designed the space using salvaged material  culled from the 180-year-old carriage house.</p>
<p>“From my perspective, it fits into all the themes of the book,”  Barboni said from behind a kitchen counter made of the structure’s  former floorboards. “Green is not a newfound subject for Carl.”</p>
<p>From atop a small flight of stairs Stein thanked his family and colleagues, then settled in with the band to play banjo.</p>
<p><a href="http://www.greeningmodernism.com/"><img class="alignleft size-medium wp-image-891" title="Greening Modernism" src="http://blog.elementalnyc.com/wp-content/uploads/2010/12/Greening-Modernism_Cover-254x300.jpg" alt="" width="254" height="300" /></a> <a href="http://blog.archpaper.com/wordpress/archives/10949?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+AN_blog+%28A%2FN+Blog%29"><img class="alignright size-medium wp-image-892" title="The Architects Newspaper" src="http://blog.elementalnyc.com/wp-content/uploads/2010/12/architectsnewspaper_gm2-215x300.jpg" alt="" width="215" height="300" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2010/12/13/elemental-hosts-greening-modernism-launch-party/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Elemental&#8217;s historic reconstruction of Shepard Hall featured by The Architects Newspaper</title>
		<link>http://blog.elementalnyc.com/2010/11/08/elementals-historic-reconstruction-shepard-hall-featured-architects-newspaper/</link>
		<comments>http://blog.elementalnyc.com/2010/11/08/elementals-historic-reconstruction-shepard-hall-featured-architects-newspaper/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 19:00:50 +0000</pubDate>
		<dc:creator>administrator</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[elemental architecture]]></category>
		<category><![CDATA[GFRC]]></category>
		<category><![CDATA[historic landmark]]></category>
		<category><![CDATA[landmark preservation]]></category>
		<category><![CDATA[Shepard Hall]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=864</guid>
		<description><![CDATA[In Detail&#62; City College&#8217;s masterpiece Shepard Hall gets a long-awaited restoration, gargoyles and all. Read Aaron Seward&#8217;s full article here.]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-874" title="Shepard_Hall" src="http://blog.elementalnyc.com/wp-content/uploads/2010/11/Shepard_Hall.jpg" alt="Shepard_Hall" width="420" height="315" /></p>
<p>In Detail&gt; City College&#8217;s masterpiece Shepard Hall gets a long-awaited restoration, gargoyles and all. Read Aaron Seward&#8217;s full article <a href="http://archpaper.com/e-board_rev.asp?News_ID=4970">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2010/11/08/elementals-historic-reconstruction-shepard-hall-featured-architects-newspaper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Affordable Housing and Sustainable Action</title>
		<link>http://blog.elementalnyc.com/2010/09/20/affordable-housing-sustainable-action/</link>
		<comments>http://blog.elementalnyc.com/2010/09/20/affordable-housing-sustainable-action/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 16:43:26 +0000</pubDate>
		<dc:creator>administrator</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Carl Stein]]></category>
		<category><![CDATA[elemental architecture]]></category>
		<category><![CDATA[Housing]]></category>
		<category><![CDATA[Mt. Airy Woods]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=813</guid>
		<description><![CDATA[@LATimes http://ow.ly/2GW1V thoughtful piece but implies green as add-on rather than integral.  See Carl Stein's Mt. Airy Woods Affordable Housing Project as an alternative. ]]></description>
			<content:encoded><![CDATA[<p>The LA Times article &#8211; <a href="http://www.latimes.com/business/la-fi-urban-green-20100903,0,588562.story">http://www.latimes.com/business/la-fi-urban-green-20100903,0,588562.story</a> &#8211; addressing the intersection of affordable housing and sustainable action raises a number of significant challenges as well as highlighting several relatively successful solutions.  Unfortunately, two conclusions, stated or implied, interfere with the simplest, most effective short-term strategies for greening our society.</p>
<p>A primary misconception is the belief that to introduce sustainable measures in low-income communities is problematic because of first cost, and second, that the most effective environmental measures take the form of add-ons such as solar panels.  In fact, many environmentally responsible approaches have equal or lower first costs than their less sustainable counterparts, as well as reducing ongoing operating costs.  Frequently, the only component that must be added is either clearly presented information, or in the case of new buildings or building retrofit, smart design.</p>
<p>This should not be seen as lowering of expectations or of quality of life, but rather as maximizing the usefulness of all resources utilized.  Mt. Airy Woods housing is an example of this strategy.  Completed in 1995, the twelve unit (six one-bedroom, three two-bedroom and three three-bedroom) complex had an average construction cost of just over $50,000 per unit which was very competitive with similar projects of the era.  However, unlike many low-cost housing projects, Mt. Airy Woods incorporated high-performance windows, significantly higher levels of insulation than required by code, responsive heating controls and zoning, earth-buffering, and low-maintenance materials throughout.</p>
<p>The use of higher quality materials and systems without compromising the budget was made possible by providing the maximum useful living space in the smallest possible package.  While the particulars of the Mt. Airy Woods project will not apply to every, or even most projects, understanding their impact is instructive.  The site is steeply sloping, having an average pitch of 1:3.  In general, this would have been considered a serious drawback to development; however, it allowed the design of multi-unit buildings with on-grade, direct access to every unit.  This, in turn, meant that there was no construction for public corridors or stairs.  This not only reduced the amount of building which in itself is a significant environmental benefit, but it also reduced the amount of building area that needs to be heated and maintained.  Further, it improved accessibility and security as well as giving each unit the sense of “entry” and arrival.</p>
<p>This is a limited explanation of a very specific example but is intended to suggest that the careful application of resources, both those that are purchased and those that pre-exist within the boundaries of a project, can address concerns for sustainability while enhancing quality of life issues, and do so within completely conventional budgets.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-820" title="MountAiryWoods" src="http://blog.elementalnyc.com/wp-content/uploads/2010/09/MountAiryWoods.jpg" alt="MountAiryWoods" width="420" height="315" /></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2010/09/20/affordable-housing-sustainable-action/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>St. Vincent’s (A Lesson Learned the Hard Way)</title>
		<link>http://blog.elementalnyc.com/2010/06/30/st-vincents-lesson-learned-hardway/</link>
		<comments>http://blog.elementalnyc.com/2010/06/30/st-vincents-lesson-learned-hardway/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 19:18:34 +0000</pubDate>
		<dc:creator>Carl Stein, FAIA</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Carl Stein]]></category>
		<category><![CDATA[elemental architecture]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=766</guid>
		<description><![CDATA[The precipitous collapse of St. Vincent’s came as a shock to many, if not most Village residents. It shouldn’t have. Despite the dense obfuscation by the hospital’s administration, there were adequate signs for all to see.  While there is little to be gained from finger-pointing, understanding what went wrong offers valuable lessons for addressing future [...]]]></description>
			<content:encoded><![CDATA[<p>The precipitous collapse of St. Vincent’s came as a shock to many, if not most Village residents. It shouldn’t have. Despite the dense obfuscation by the hospital’s administration, there were adequate signs for all to see.  While there is little to be gained from finger-pointing, understanding what went wrong offers valuable lessons for addressing future issues facing the Village, other historic districts and communities throughout the City.</p>
<p>Land is a finite resource and land within historic districts is a particularly scarce finite resource. Institutions, such as hospitals and schools, which deliver services on a face-to-face basis need space from which to deliver these services. In general, serving more people requires more space and one of the claims made by St.  Vincent’s throughout the hearing process was that the new building was needed to meet expanding demand for its services. The capacity to add space and to provide for temporary accommodation during renovation, especially in an historic district, is one of the most valuable assets available to an institution.  One need only look at the ongoing problems faced by both Columbia and NYU in finding opportunities to meet their expanding space needs, or, for that matter, the Department of Education’s difficulty in finding locations for new elementary and intermediate schools.  With this in mind, a red flag should fly when an institution that claims to be growing seeks to sell three-quarters of its land, ostensibly to insure long-term survival.  In the case of St. Vincent’s, even had the new building been economically feasible which certainly appears not to have been the case, the sale of the East Campus would have left the hospital so tightly crammed into an architectural straitjacket with so little swing space that accommodating changing technologies would have been very difficult at best, and likely impossible.  Looking only at the physical constraints, the Rudin/St. Vincent’s plan was not a viable plan for healthcare in the Village or, for that matter, for the west side of Manhattan. This, in itself, should have raised skepticism if not outright disbelief.</p>
<p>The financial conditions, even as they were generally known from the time of St. Vincent’s emergence from bankruptcy in 2007 until the impending collapse became publicly known in late 2009, should have given added warning. In 2007, St. Vincent’s was carrying a $700 million debt.  The sale of the East Campus would have covered less than half of that amount. With more than $400 million in debt carried forward, obtaining financing for a new facility that was estimated to cost nearly $1 billion seems unlikely to say the least.  Even if this had happened, it seems doubtful that the hospital could have remained viable while supporting a debt burden of nearly $1½ billion.</p>
<p>And however dark the pre-collapse outlook may have appeared to those on the outside, it was far less dire than the actual conditions, conditions that must have been known to the hospital’s leadership.  Based on reporting in <em>The New York Times</em> and <em>Crain’s New York Business</em>, we now know that the debt has grown to something over $1 billion, an increase of more than $300 million in three years or average losses of more than $8 million per month. St. Vincent’s argued or at least strongly implied that the new building was the key to its financial viability; however, if the project had gone forward and was completed in four years, a highly ambitious schedule, the intervening 48 months during which the hospital would have had to continue in its present facilities would have added yet another $450 million in debt. In other words, given the current debt, the added operating debt incurred during construction and the cost of construction itself, and allowing for the income from the sale of the East Campus, based on what we now know, St. Vincent’s would have moved into its new facility owing more than $2 billion. Even with subsidized construction financing, this hardly seems like a realistic plan.</p>
<p>In early 2010, the public is just beginning to understand the full extent of St. Vincent’s problems. Given the revelations that are occurring almost daily, the emergence of additional concerns would not be unexpected. On the other hand, again based on newspaper reporting including coverage of the recent bankruptcy filing, the people responsible for management and long-term planning for the hospital must have known for several years that this day was coming. Despite this, the situation had reached a point in January that it was only the last minute infusion of millions of dollars from the State and the creditors that prevented the immediate closure of the hospital. The threat was that without a massive bailout, St. Vincent’s doors would be locked within days or weeks at the most. As it turns out, the results are only marginally better with the shutdown spanning a few months rather than days.</p>
<p>What does all of this say to our community, to historic districts in general and to our society as a whole?  First and foremost, we must insist that the critical decisions that affect us all be based on hard facts and, when analyzing these facts, that we avoid diversions. Looking back on the presentations at the Landmarks Preservation Commission as well as at Community Board hearings and other public events, the discussions of adding or removing a floor or two, changing the shape of the curved wall of the tower, the color of the wall cladding or revising the window layout seems ludicrous. A 2015 St. Vincent’s Medical Center $2 billion in debt is not and never was a realistic option. Further, compressing most of the 2008 hospital program onto a piece of land about one fourth of the current site seems so highly questionable that the question has to be raised as to whether it was ever a serious proposal.  Finally, although the $300 million sale price of the East Campus is a substantial sum, it represents only 15-20 percent of the money that St. Vincent’s would have needed to construct its new facility and to clear up its debts. This seems a staggeringly small amount for the abandonment of its prime physical resource.</p>
<p>To recap, from the outset of the discussions regarding St. Vincent’s attempts to sell the East Campus and relocate onto the O’Toole site, we have known, or should have known, that the undertaking would still have left the hospital very deeply in debt and with a physical plant that would have been profoundly problematic if not completely unworkable. That the project got as far as it did is testament to the fact that the developers were able to keep discussions focused on details rather than on the big picture.  We must not allow this to happen again. For decades, the stated mission of St. Vincent’s – to provide health services to the City as a whole – has informed public planning and zoning decisions affecting the site. This has included a number of very significant concessions that would not have been given to other applicants. As such, any plans for the future use of the East Campus must consider how this critical resource may continue to support community or public purposes, for healthcare or other vital services. Until this is done, I believe that it is imperative that any decision regarding the future of East Campus be reserved. As I said at the outset, land, or in this case real estate, is a finite resource. It is also essentially a non-renewable resource.  Once it’s gone, it cannot be reclaimed within a meaningful timeframe. We must not let this tremendous resource be lost to trivial usage.</p>
<p><em>Carl Stein, FAIA Principal<br />
Elemental Architecture LLC</em></p>
<p>(<em>Reprinted from the Greenwich Village Block Associations News  Spring 2010</em>)<br />
To view the entire edition click <a href="http://www.gvba.org/PDFs/GVBANewspdfs/GVBANewsSpring2010color.pdf/" target="_blank">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2010/06/30/st-vincents-lesson-learned-hardway/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New York Times Op-Ed:  Don’t LEED Us Astray</title>
		<link>http://blog.elementalnyc.com/2010/05/24/york-times-oped-dont-leed-astray/</link>
		<comments>http://blog.elementalnyc.com/2010/05/24/york-times-oped-dont-leed-astray/#comments</comments>
		<pubDate>Mon, 24 May 2010 18:58:05 +0000</pubDate>
		<dc:creator>administrator</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Alec Applebaum]]></category>
		<category><![CDATA[NYT]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=733</guid>
		<description><![CDATA[In the May 19th issue of the #NYTimes, Alec Appelbaum writes a well positioned Op-Ed piece on the question of green, LEED-rated buildings potentially loosing their luster once in full operation.  Mr. Appelbaum essentially promotes the idea of a creating an incentive program for buildings to go beyond LEED certification, a benchmark that many new [...]]]></description>
			<content:encoded><![CDATA[<p>In the May 19th issue of the #NYTimes, Alec Appelbaum  writes a well positioned Op-Ed piece on the question of green, LEED-rated buildings potentially loosing their luster once in full operation.  Mr. Appelbaum essentially promotes the idea of a creating an incentive program for buildings to go beyond LEED certification, a benchmark that many new construction projects can achieve, and that those buildings should receive credits/subsidies to maintain and promote further energy and resource conservation &#8211; a position we fully support.</p>
<p>While we&#8217;re fully in support of LEED and the sea change it has created,  Mr. Appelbaum&#8217;s view and critique of where LEED certification leaves off is one we also maintain.</p>
<p>Read the full piece <a href="http://www.nytimes.com/2010/05/20/opinion/20Appelbaum.html" target="_blank">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2010/05/24/york-times-oped-dont-leed-astray/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carl Stein – Renewable Energy World North America: “Renewable but Finite”</title>
		<link>http://blog.elementalnyc.com/2009/12/03/renewable-energy-world-north-america-renewable-finite/</link>
		<comments>http://blog.elementalnyc.com/2009/12/03/renewable-energy-world-north-america-renewable-finite/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 22:25:25 +0000</pubDate>
		<dc:creator>administrator</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Carl Stein]]></category>
		<category><![CDATA[elemental]]></category>
		<category><![CDATA[elemental architecture]]></category>
		<category><![CDATA[Renewable but Finite]]></category>
		<category><![CDATA[Renewable Energy]]></category>
		<category><![CDATA[Renewable Energy World North America]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=515</guid>
		<description><![CDATA[Carl Stein&#8217;s article in Renewable Energy World North America &#8216;Defining Renewable&#8217; segment is available in print and for download now. As Carl concludes: &#8220;With remarkable shortsightedness, we have come to believe that the petroleum-era paradigm which was made possible by the availability of plentiful, cheap energy represents the natural order. In fact, it is not [...]]]></description>
			<content:encoded><![CDATA[<p>Carl Stein&#8217;s article in <em>Renewable Energy World North America</em> &#8216;Defining Renewable&#8217; segment is available in print and for download now.</p>
<p><img class="aligncenter size-full wp-image-521" title="Renewable Energy" src="http://blog.elementalnyc.com/wp-content/uploads/2009/12/Renewable-Energy.jpg" alt="Renewable Energy" width="420" height="315" /></p>
<p>As Carl concludes:</p>
<p>&#8220;With remarkable shortsightedness, we have come to believe that the petroleum-era paradigm which was made possible by the availability of plentiful, cheap energy represents the natural order. In fact, it is not sustainable and is tending toward catastrophic results. The shift to renewable energies as our primary resources will reconnect us to the cultural/ethical continuum of humankind; a new paradigm.&#8221;</p>
<p>Read the article <a href="http://ow.ly/HPZ9" target="_blank">here</a>. or download <a href="http://blog.elementalnyc.com/wp-content/uploads/2009/12/Renewable-Energy.pdf" target="_blank">PDF</a> .</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2009/12/03/renewable-energy-world-north-america-renewable-finite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PlaNYC proposal calls for energy audits of buildings 50,000 sf or more</title>
		<link>http://blog.elementalnyc.com/2009/10/15/planyc-proposal-calls-energy-audits-buildings-50000-sf/</link>
		<comments>http://blog.elementalnyc.com/2009/10/15/planyc-proposal-calls-energy-audits-buildings-50000-sf/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 16:20:18 +0000</pubDate>
		<dc:creator>Tom Abraham, AIA</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=417</guid>
		<description><![CDATA[According to a NYT article, as part of Mayor Bloomberg&#8217;s PlanNYC, a proposal seeks to employ mandatory energy audits of existing structures of 50,000 square feet or more and requires owners to make certain improvements to make the buildings more energy efficient. James F. Gennaro, chairman of the council’s environmental protection committee and a sponsor [...]]]></description>
			<content:encoded><![CDATA[<p>According to a <a href="http://www.nytimes.com/2009/10/11/nyregion/11bgreenmb.html?_r=2&amp;scp=3&amp;sq=carbon&amp;st=cse" target="_blank">NYT article</a>, as part of Mayor Bloomberg&#8217;s PlanNYC, a proposal seeks to employ mandatory energy audits of existing structures of 50,000 square feet or more and requires owners to make certain improvements to make the buildings more energy efficient. James F. Gennaro, chairman of the council’s environmental protection committee and a sponsor of the measures, says “Eighty-five percent of the buildings that we have in 2009 are going to be here in 2030.”</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2009/10/15/planyc-proposal-calls-energy-audits-buildings-50000-sf/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Administration Urges ‘Hard Changes’ in Green Mindset</title>
		<link>http://blog.elementalnyc.com/2009/09/25/administration-urges-hard-green-mindset/</link>
		<comments>http://blog.elementalnyc.com/2009/09/25/administration-urges-hard-green-mindset/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:00:17 +0000</pubDate>
		<dc:creator>Tom Abraham, AIA</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[green architecture]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=331</guid>
		<description><![CDATA[Director of long-term planning and sustainability for the Bloomberg Administration Rohit Aggarwala tells an audience at The Urban Green Council (the newly renamed NY Chapter of the USGBC) that the building community now needs to address questions that go beyond a property’s design and construction. Aggarwala cites an important example to consider how a property [...]]]></description>
			<content:encoded><![CDATA[<p>Director of long-term planning and sustainability for the Bloomberg Administration Rohit Aggarwala tells an audience at The Urban Green Council (the newly renamed NY Chapter of the USGBC) that the building community now needs to address questions that go beyond a property’s design and construction. Aggarwala cites an important example to consider how a property can be truly green if there are no leasing requirements in place to ensure it’s operated in an eco-friendly manner. At present, there is no standard in place to determine the owner’s or tenant’s responsibilities for sustainable operation. While the general perception of sustainable buildings is  new construction, “if we’re going to make our big cities greener we have to focus on our existing buildings,” Aggarwala said.</p>
<p>Elemental has actively engaged its commercial clients, particularly building Owners and managers, to offer leasing structures which allow ‘green’ tenants to benefit directly from the economic savings of resource conservation. Suggested measures include individually metering electricity, heating, cooling and water use &#8211; and allowing the data of their use to be analyzed/displayed in real-time &#8211; as well as  energy and resource efficient upgrades for windows and plumbing fixtures which further reduce energy use for heating, cooling, domestic hot water and circulation. Individual tenant metering means that each tenant can reap the dollar savings resulting from those energy upgrades. In short, energy conservation by Owners can translate into economic benefits for every tenant.</p>
<p>Read more on Aggarwala’s address <a href="http://www.globest.com/news/1500_1500/newyork/181165-1.html" target="_blank">here</a>:</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2009/09/25/administration-urges-hard-green-mindset/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>USD/CBRE Study Finds That Employees in Green Buildings Are More Productive</title>
		<link>http://blog.elementalnyc.com/2009/09/15/usdcbre-study-finds-that-employees-in-green-buildings-are-more-productive-than-those-in-non-green-buildings/</link>
		<comments>http://blog.elementalnyc.com/2009/09/15/usdcbre-study-finds-that-employees-in-green-buildings-are-more-productive-than-those-in-non-green-buildings/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 19:18:16 +0000</pubDate>
		<dc:creator>Tom Abraham, AIA</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=288</guid>
		<description><![CDATA[Researchers at the University of San Diego&#8217;s Burnham-Moores Center for Real Estate and CB Richard Ellis have found that employees who work in green buildings are more productive than their counterparts who work in non-green buildings. Green buildings were defined as those that are LEED-certified at any level or those that bear the Energy Star [...]]]></description>
			<content:encoded><![CDATA[<p>Researchers at the University of San Diego&#8217;s Burnham-Moores Center for Real Estate and CB Richard Ellis have found that employees who work in green buildings are more productive than their counterparts who work in non-green buildings. Green buildings were defined as those that are LEED-certified at any level or those that bear the Energy Star label.</p>
<p>In the study, researchers Norm Miller, Ph.D., academic director at the Burnham-Moores Center, and David Pogue, national director of sustainability at CBRE, surveyed 154 green buildings nationwide containing over 2,000 tenants, 534 of which participated in the study. The study is the largest of its kind by far; a 2003 study looked at productivity levels in just 33 green buildings. Miller and Pogue used two measurements of productivity: sick days and the self-reported productivity percentage change after moving into a new building.</p>
<p>Forty-five percent of respondents reported that they had experienced an average of 2.88 fewer sick days at their new, green office location vs. their previous non-green office location. An equal amount noted no effect, while 10 percent reported more sick days. The 10 percent that reported more sick days were residents of Energy Star-labeled, not LEED-certified buildings. Unlike LEED buildings, Energy Star buildings do not have air quality requirements.</p>
<p>Based on the average salary of the tenants, an office space of 250 square feet per worker and 250 workdays a year, the 2.88 fewer sick days translate into a net impact of $4.91 per employee, according to the authors.</p>
<p>On the self-reported productivity measure, 12 percent of respondents said that they strongly agree that employees were more productive in green buildings, 42.5 percent agreed that employees were more productive and 45 percent noted no change in productivity. According to the authors&#8217; calculations, the increase in productivity translates into a net impact of $20.82 per employee, based on an office space of 250 square feet per worker and using average salary as an index.</p>
<p>For the full study, go to <a href="http://www.usdrealestate.com/" target="_blank">www.usdrealestate.com</a>.</p>
<p>SOURCE  Burnham-Moores Center at the University of San Diego</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2009/09/15/usdcbre-study-finds-that-employees-in-green-buildings-are-more-productive-than-those-in-non-green-buildings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NYT: The Bottom Line on Corporate Sustainability</title>
		<link>http://blog.elementalnyc.com/2009/09/02/nyt-the-bottom-line-on-corporate-sustainability/</link>
		<comments>http://blog.elementalnyc.com/2009/09/02/nyt-the-bottom-line-on-corporate-sustainability/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 16:55:53 +0000</pubDate>
		<dc:creator>Tom Abraham, AIA</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=191</guid>
		<description><![CDATA[Today in the Green Inc. blog of the New York Times, a fascinating study by the Harvard Business Review about corporate sustainability being a “key driver” of innovation that also yields real financial rewards rather than extra cost is discussed. We&#8217;re still reviewing the study and will contribute our thoughts on it soon.]]></description>
			<content:encoded><![CDATA[<p>Today  in the <a href="http://greeninc.blogs.nytimes.com/2009/09/02/the-bottom-line-on-corporate-sustainability/" target="_blank">Green Inc. blog</a> of the New York Times, a fascinating study by the Harvard Business Review about corporate sustainability being a “key driver” of innovation that also yields real financial rewards rather than extra cost is discussed.  We&#8217;re still reviewing the study and will contribute our thoughts on it soon.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2009/09/02/nyt-the-bottom-line-on-corporate-sustainability/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>NYT: Some Buildings Not Living Up to Green Label</title>
		<link>http://blog.elementalnyc.com/2009/08/30/nyt-some-buildings-not-living-up-to-green-label/</link>
		<comments>http://blog.elementalnyc.com/2009/08/30/nyt-some-buildings-not-living-up-to-green-label/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 20:45:20 +0000</pubDate>
		<dc:creator>Tom Abraham, AIA</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[LEED]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=181</guid>
		<description><![CDATA[In today&#8217;s New York Times there is a telling article that talks about the &#8216;soft underbelly&#8217; of LEED. The article observes that many LEED-rated buildings perform well below their projected levels. The article goes on to say that this is largely because there is no incentive for owners and users to efficiently operate their buildings [...]]]></description>
			<content:encoded><![CDATA[<p>In today&#8217;s New York Times there is a <a href="http://www.nytimes.com/2009/08/31/science/earth/31leed.html?_r=2&amp;emc=eta1" target="_blank">telling article</a> that talks about the &#8216;soft underbelly&#8217; of LEED.  The article observes that many LEED-rated buildings perform well below their projected levels. The article goes on to say that this is largely because there is no incentive for owners and users to efficiently operate their buildings once the LEED certification has been achieved, generally at the end of or shortly after construction.  This misses a basic point of sustainable design and also points to a serious weak spot in the otherwise-useful LEED rating system.</p>
<p>Truly sustainable architecture results primarily from obtaining the optimal services from the fewest resources. Rather than relying on superimposed equipment and technologies, the most effective measures for improving building performance come from basic planning and design strategies which recognize the programs to be served and the ways in which the building is to be operated.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2009/08/30/nyt-some-buildings-not-living-up-to-green-label/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>McKinsey: Energy improvements can save $1.2 Trillion through 2020</title>
		<link>http://blog.elementalnyc.com/2009/07/22/energy-improvements-save-1-2-trillion-through-2020/</link>
		<comments>http://blog.elementalnyc.com/2009/07/22/energy-improvements-save-1-2-trillion-through-2020/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 19:01:37 +0000</pubDate>
		<dc:creator>Tom Abraham, AIA</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=117</guid>
		<description><![CDATA[A new report on energy efficiency from McKinsey found that the US alone could save $1.2 trillion through 2020, by investing $520 billion in improvements like sealing leaking building ductwork and replacing inefficient household appliances with new, energy-saving models. The report recommends such items as education about potential energy efficiency savings,  more stringent energy codes, [...]]]></description>
			<content:encoded><![CDATA[<p>A new report on energy efficiency from <a href="http://www.mckinsey.com/clientservice/electricpowernaturalgas/downloads/US_energy_efficiency_exc_summary.pdf" target="_blank">McKinsey</a> found that the US alone could save $1.2 trillion through 2020, by investing $520 billion in improvements like sealing leaking building ductwork and replacing inefficient household appliances with new, energy-saving models. The report recommends such items as education about potential energy efficiency savings,  more stringent energy codes, efficiency requirements for appliances and stronger financial incentives for making efficiency improvements.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2009/07/22/energy-improvements-save-1-2-trillion-through-2020/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marcel Breuer&#8217;s Atlanta Library Threatened</title>
		<link>http://blog.elementalnyc.com/2009/05/25/marcel-breuers-atlanta-library-threatened/</link>
		<comments>http://blog.elementalnyc.com/2009/05/25/marcel-breuers-atlanta-library-threatened/#comments</comments>
		<pubDate>Mon, 25 May 2009 14:58:28 +0000</pubDate>
		<dc:creator>Tom Abraham, AIA</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Carl Stein]]></category>
		<category><![CDATA[elemental]]></category>
		<category><![CDATA[elemental architecture]]></category>
		<category><![CDATA[historic landmark]]></category>
		<category><![CDATA[landmark preservation]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=200</guid>
		<description><![CDATA[As the debate over the preservation of what is considered to be Marcel Breather&#8217;s last project continues, Carl Stein is mentioned as one of the Library&#8217;s creative contributors here. Carl, prior to departing the Breuer office to join his father Richard Stein, FAIA to form  The Stein Partnership, served as Project Manager for the building&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>As the debate over the preservation of what is considered to be Marcel Breather&#8217;s last project continues, Carl Stein is mentioned as one of the Library&#8217;s creative contributors <a href="http://centralbranchlibrary.blogspot.com/2009/05/may-25th-anniversary-of-central.html" target="_blank">here</a>. Carl, prior to departing the Breuer office to join his father Richard Stein, FAIA to form  The Stein Partnership, served as Project Manager for the building&#8217;s design.  Metropolis Magazine discusses the battle <a href="http://www.metropolismag.com/story/20090218/overdue" target="_blank">here</a>.</p>
<p><img class="aligncenter size-full wp-image-243" title="Atlanta-Library1" src="http://blog.elementalnyc.com/wp-content/uploads/2009/05/Atlanta-Library1.jpg" alt="Atlanta-Library1" width="300" height="522" /></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2009/05/25/marcel-breuers-atlanta-library-threatened/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Empire State Building becomes more energy efficient</title>
		<link>http://blog.elementalnyc.com/2009/04/06/empire-state-building-becomes-more-energy-efficient/</link>
		<comments>http://blog.elementalnyc.com/2009/04/06/empire-state-building-becomes-more-energy-efficient/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 16:06:36 +0000</pubDate>
		<dc:creator>Tom Abraham, AIA</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[energy efficiency]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=121</guid>
		<description><![CDATA[Jones Lang &#38; Lasalle released their white-paper on their spearheaded efforts to make the Empire State Building more energy efficient.]]></description>
			<content:encoded><![CDATA[<p>Jones Lang &amp; Lasalle released their <a href="http://www.us.am.joneslanglasalle.com/SiteCollectionDocuments/United%20States/JLL_Empire_State_Building_Project_Plan.pdf?utm_source=LandingPage&amp;utm_medium=GlobalSustainability&amp;utm_term=ProjectPlan&amp;utm_campaign=EmpireStateBuilding" target="_blank">white-paper </a> on their spearheaded efforts to make the Empire State Building more energy efficient.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2009/04/06/empire-state-building-becomes-more-energy-efficient/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>John Barboni in Seattle Examiner &amp; Startup Nation</title>
		<link>http://blog.elementalnyc.com/2008/11/07/john-barboni-in-seattle-start-up-examiner/</link>
		<comments>http://blog.elementalnyc.com/2008/11/07/john-barboni-in-seattle-start-up-examiner/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 16:50:32 +0000</pubDate>
		<dc:creator>John Barboni</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Identity & Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[elemental]]></category>
		<category><![CDATA[elemental architecture]]></category>
		<category><![CDATA[John Barboni]]></category>
		<category><![CDATA[sine elemental]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=150</guid>
		<description><![CDATA[John Barboni, co-founder, is interviewed by Christine Haskell for the Seattle Examiner and Startup Nation on sustainability and elemental. Being Green, one element at a time… 03Nov08 I met John Barboni following a rather powerful presentation on the societal impacts of consumption given by his colleague David O’Higgins and Jason Levine. Barboni and O’Higgins have formed [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.examiner.com/startup-in-seattle/being-green-one-element-at-a-time"><img src="http://blog.elementalnyc.com/wp-content/uploads/2008/11/2008-11-02.SeattleStartupExaminer-243x300.jpg" alt="" title="Seattle Startup Examiner" width="243" height="300" class="alignright size-medium wp-image-911" /></a>John Barboni, co-founder, is interviewed by Christine Haskell for the <a href="http://www.examiner.com/x-422-Seattle-Startup-Examiner~y2008m11d2-Being-Green-one-element-at-a-time" target="_blank"> Seattle Examiner</a> and <a href="http://www.startupnation.com/blogs/index.php/2008/11/02/being-green-one-element-at-a-time/" target="_blank">Startup Nation</a> on sustainability and elemental.</p>
<hr />
<h3><a title="Permanent Link to &quot;Being Green, one element at a time…&quot;" rel="bookmark" href="http://socialventurelabs.wordpress.com/2008/11/03/being-green-one-element-at-a-time/">Being Green, one element at a time…</a></h3>
<p>03Nov08</p>
<p>I met John Barboni following a rather powerful presentation on  the societal impacts of consumption given by his colleague David  O’Higgins and Jason Levine. Barboni and O’Higgins have formed an  interesting partnership with architects Tom Abraham and Carl Stein,  FAIA.<span id="more-150"></span></p>
<p>Barboni is co-founder of <a href="http://www.elementalnyc.com/">elemental</a>,  a New York City-based collaborative where he and his partners  concentrate on promoting sustainable energy-conscious architecture.  Barboni provides design, strategic creative direction, brand  development, management and implementation of elemental projects.</p>
<p>With his background in architecture,  Barboni has an interesting perspective on consumption. He is front and  center in seeing the very human, visceral desires about space as well as  the raw materials which make the spaces in which we live. Given that he  is in a position to advise clients on the best approach to meet those  needs, and in the midst of “everything new, green, hip and current” I  wanted to get his perspective on architectural trends.</p>
<blockquote><p>&#8220;It’s not about simply coming-out with more  green products – essentially selling more stuff so businesses can make  another buck under the guise of social consciousness. The current  escalating consumption of resources by humankind is having a  catastrophic effect on our planet. This over-consumption has been the  direct result of a business paradigm that equates success with  consumption. The consumption=success paradigm can not be sustained.</p></blockquote>
<blockquote><p><strong>Businesses will enjoy steadier,  more manageable growth if they are able to evolve an operating strategy  in which the definition of success is decoupled from consumption.</strong></p></blockquote>
<p>The average American hasn’t really come to  terms with the severity of some of these issues…what it means in the way  we live our lives. The real price of goods must begin to take shape as a  way to educate the consumer. For example, the price of a bottle of  Poland Spring water is selling in NY for $1. The true lifecycle costs of  that bottle when considering the resources that go into is production,  transport, disposal, and full environmental impact, are actually much  higher than $1. There is price adjustment going on to promote  consumption. This mode of consumer behavior is parasitic.</p>
<p>The divide is ever deeper; the top ,01% of  the upper class control the same wealth as the bottom 90% of the world’s  population combined. That has severe consequences for our society, from  both an economic and a cultural perspective. As the middle class is  wiped-out, social nodes for creative thinking and interaction are  ever-more endangered by the extraordinary price escalation resulting  from speculation.</p>
<p>The world population is approaching record  numbers, and much like a Petri dish with finite edges, we are reaching  the limits of sustainable growth. Elemental’s feeling is not to back  away from this issue; they want to talk about the message. “Available  resources are finite. We must curb exponential consumption and maximize  efficiencies. These are not new, revolutionary ideas – we are simply  reasserting their importance.”</p>
<p>elemental remains optimistic that the  current green trend is not just a fad. “This has been Carl’s life’s  work. He’s had almost 40-years of uphill struggle to communicate the  message that green architecture is important. This time reception of the  message feels different. People are realizing that it’s beginning to  affect every American.”<br />
<a href="http://www.startupnation.com/blogs/index.php/2008/11/02/being-green-one-element-at-a-time/"><img src="http://blog.elementalnyc.com/wp-content/uploads/2008/11/2008-11-02.StartupNation-281x300.jpg" alt="" title="Startup Nation" width="281" height="300" class="alignleft size-medium wp-image-913" /></a><br />
<strong>Can Government help?</strong></p>
<p>The issue of government control and regulation is a sensitive one. Germany  placed a significant government subsidy on solar panels, so everyone  got one, thereby creating a temporary shortage of silicon in the world,  and driving-up prices. Yet, in a typical year, Germany  gets less sunlight than almost anywhere else in the world. As a result  of the government subsidy the raw resource (silicon) flowed into a part  of the world where it was least efficient to use it.</p>
<p>Energy coupons could be an effective  alternative. Everyone (rich or poor) could be allocated coupons or  credits for x BTUs of energy per month. If you exceed your given  allowance, then the price for extra energy would be at a premium.  Un-used coupons could be traded on the open market.</p>
<p>It’s not up to any one discipline  (government, scientists, economists, architects) to resolve these  issues. It will take cross-discipline collaboration. Consumer education  will be a powerful component.</p>
<p><strong>Look Outside Your Discipline, Network Through Values</strong></p>
<p>For nearly ten years, Tom Abraham and I worked under Carl Stein. Carl and Tom , committed to education, were  also teaching together at the City College of New York. Through our  work together on various projects, we realized that we connected on many  levels and kept returning to the same values and themes.</p>
<p>Several events converged: I was approached  by a client that was interested in doing a project with us; it was the  perfect opportunity to launch Elemental with Carl, Tom, and David, who  had come to us through Tom’s wife after having just left his branding  agency in search of socially meaningful work. David initially directed  the branding for elemental prior to becoming a partner.</p>
<p>It has been incredible adding David and his  20 years of branding expertise to a bunch of architects. He’s able to  express our own views in such revolutionary ways – we quickly realized  we were on to something special, and wanted to offer the same service to  our clients.</p>
<p>David is instrumental to evocative  communication with our clients while our experience as architects helps  to substantiate the conversations. As with many technical professions,  there is a definite methodological process involved in taking our  projects to fruition. Before that happens though, we need to get  “inside” businesses and understand who they are, what they do, who they  want to be, and how does that relate to the changing cultural,  environmental, and economic context. Once that foundation of  understanding has been achieved, we then work to communicate that  message in authentic, clear and constructive ways. The result or product  generated from completing this approach effectively is beauty.</p>
<p><strong>Help Define Your Space</strong></p>
<p>We actively lecture and contribute to  articles as a way to keep people talking a remain part of the larger  conversation. Tom, Carl and David are actively teaching as education  continues to be something that we all care profoundly about. Carl is  also currently finishing a book called “Greening Modernism” which  discusses the interconnections between green architecture and Modernist  architectural thinking.</p>
<p>In our work, we consider both the social  aspects and the business model. The more that people are becoming aware  of some of the issues that we have discussed today, the more interest  there is in our business. Our efforts in this space of education and  communicating the message of sustainability are beginning to actually  work out that way.</p>
<p>Many people think being green or  sustainable is about a compromised “nuts and berries” or “hippie”  aesthetic. In our experience, we have found that an appropriate green  approach actually enhances the beauty of the product and elevates the  human spirit. One of the examples we like to use: think of the  experience of lying against a large stone in the desert to enjoy its  radiating warmth stored from the sun. Compare that to the experience of  using a radiator blowing hot air on you for warmth. The natural  opportunity offers a much richer, dynamic, and greener experience.</p>
<p>There remain many misconceptions in the  current green market trend. For example, a couple may build a giant  10,000 sq foot house, put solar panels on it, and say “I have the  greenest house in the neighborhood” and someone might even write some  articles about how innovative it is. The notion of curbing consumption  asks: do two people really need 10,000-sf?  Why not build a  1,000-sf home and spend your resources making the project as beautiful  and efficient as possible? Even without solar panels or any other green  add-ons, they would be much greener than the alternative; it’s an issue  of consumption.</p>
<p>Another misconception is that it has to  look green to be green. Green should look and feel like the best quality  out there. It’s not about just sticking a recycled logo on things –  it’s about maximizing the potential of material and resource use.</p>
<p><strong>Understand The Climate In Which You Live</strong></p>
<p>The period we are entering now is much  closer to the great depression than the energy issues of the 70s. There  is a very severe period of change coming. Roosevelt’s  New Deal enacted a whole series of programs that changed the way money  was distributed in this country. We are at the brink of that now, and it  will require a major change in the way everyone is doing everything. We  want to help people to understand that and work to guide people through  the upcoming transitions.</p>
<p>In the US we have  been taught a culture of consumption because it fed the markets. It was  a very conscious decision to steer things in that direction and it was  good for short-term business growth. We are just beginning to feel the  consequence of that behavior now. Americans are in love with  cookie-cutter solutions to problems. We find a house design that is  perfect for one particular climate and we scatter a million of them  across the country because its fast, easy and cheap. Then you end up  with a lot of things that have no contextual relevance and you’ve wasted  a lot of precious resources.</p>
<p>The priority is here has been about immediacy.</p>
<p>The internet came along and the attitude  was the same “just get it out there”, “publish first, edit later”,  “build it and they will come.” The faster you were, the more successful  you were. Those days are over. People need to take the time to measure  twice and cut once. Be exceedingly mindful of how we use our resources…</p>
<blockquote><p>That’s where the optimism comes in. There is nowhere to go but up. Now is the time to lead – be a pioneer in your industry.</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2008/11/07/john-barboni-in-seattle-start-up-examiner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>John Barboni interviewed by Top Billing</title>
		<link>http://blog.elementalnyc.com/2008/01/01/lacoste-labels-john-barboni-as-nyc-creative-leader/</link>
		<comments>http://blog.elementalnyc.com/2008/01/01/lacoste-labels-john-barboni-as-nyc-creative-leader/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 16:42:03 +0000</pubDate>
		<dc:creator>Tom Abraham, AIA</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Identity & Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[elemental]]></category>
		<category><![CDATA[John Barboni]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[sine elemental]]></category>

		<guid isPermaLink="false">http://blog.elementalnyc.com/?p=198</guid>
		<description><![CDATA[John Barboni, Co-Founder, is featured in South Africa&#8217;s Top Billing Magazine and primetime television segment as one of New York City’s top creative forces to discuss elemental and sustainable architecture. Justine Cottrell writes: Each year at New York Fashion Week Lacoste selects 6 men to be part of a photo shoot where they are dressed [...]]]></description>
			<content:encoded><![CDATA[<p>John Barboni, Co-Founder, is featured in South Africa&#8217;s Top Billing Magazine and primetime television segment as one of New York City’s top creative forces to discuss elemental and sustainable architecture.<img class="aligncenter size-full wp-image-228" title="top-billing" src="http://blog.elementalnyc.com/wp-content/uploads/2009/09/top-billing.jpg" alt="top-billing" width="500" height="624" /></p>
<p>Justine Cottrell writes:</p>
<p>Each year at New York Fashion Week Lacoste selects 6 men to be part of a  photo shoot where they are dressed in the new season of Lacoste.  These  guys are dubbed <em>The Cool Guys of New York</em>.  They are successful,  powerful men with presence and ambition and their own senses of style.   They are the modern men who demonstrate the same qualities as those of  Rene Lacoste.  They pay attention to detail, invest in quality, and have  a tendency to buck the trend.</p>
<p>It&#8217;s clear to find the inspiration needed for all this flavourful  fashion on the very streets of New York.  In a country like South Africa  the key word among creative industry professionals is <em>exposure</em>.   Big budgets are obliterated at high class events in Johannesburg and  Cape Town while in New York owners of restaurants, clubs and bars are  trying to hide their locations in order to preserve their cosy and  exclusive atmospheres.</p>
<p>It&#8217;s these spots that the genuine, native New Yorker frequents.   Hidden down a dark street behind a roughly nailed door and a thick  velvet curtain, Milk and Honey is a bar like this.  Here John Barboni  co-founder of Elemental Architecture reclines in a cushioned booth in  dusty lamplight and a waiter who looks like something out of the  Rat-Pack, hands him a cocktail which he says is called a &#8220;Dark and  Stormy&#8221;.</p>
<p>With 2 partners, one of whom he calls his greatest mentor, John  specializes in what New Yorkers term <em>Green Architecture</em>, &#8220;the  method of designing buildings that work in conjunction with natural  forces for daylighting, ventilation, water and shelter instead of trying  to draw power from natural resources and in turn depleting them.  As  opposed to sheltering yourself form the environment, we draw  inspiration and knowledge from the architects of the pre-industrial era  and ask how we can work with nature to be comfortable and fulfil our  modern requirements,&#8221; he says.</p>
<p>With New York constantly under construction and development John is at  the heart of architecture&#8217;s progressive elite who seek to make their  buildings sustainable through a poetic assimilation of building  techniques that ensure as little damage to the environment as possible.  &#8220;In my opinion architects have made the mistake of building first and  then trying to make that building green.  I believe that green  buildings, like nature, need to be organic, they need to be  conceptualised with green at heart from the very beginning&#8221; he says.   Having grown up in California and spending time in both Italy and  France, John moves easily in front of the camera for Lacoste&#8217;s shoot.   It&#8217;s clear that though his buildings may be green they certainly  don&#8217;t compromise on aesthetic.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.elementalnyc.com/2008/01/01/lacoste-labels-john-barboni-as-nyc-creative-leader/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

