elemental

Print Magazine selects elemental as among the best brand & identity developments of 2007 and is included in Print’s Regional Design Annual. The name and brand identity were developed, incorporating the golden mean, Helvetica typeface, and monochromatic presentation, as informed by a minimalist aesthetic. The primary brand colors – black and white – reference cosmic polarity and equilibrium manifested in light and dark, day and night, life and death, self-destruction and self-preservation, and other opposites. Work was completed in collaboration with Camillia BenBassat.

Elemental co-founders Carl Stein, FAIA & Tom Abraham, AIA are invited to lecture at Baruch College. The lecture entitled ‘Sustainability and New York City’ discusses why New York is one of the ‘greenest’ developed areas in the world.

Elemental co-founders Carl Stein, FAIA & Tom Abraham, AIA give tours of the Great Hall at Shepard Hall, The City College of New York, as part of the annual Open House New York Architectural Tour program. The $12.8 million restoration of the 14,000 sf Great Hall includes the introduction of modern, state of the art acoustic and lighting systems which make the grand assembly space available for a wide variety of programs ranging from lectures and musical performances to commercial film and television shoots. The work also included the refurbishment of twelve sixty-foot stained glass windows, extensive repair of the elaborate decorative plaster and woodwork, and newly designed limestone floor and new control booth. The restoration was the recipient of the Lucy G. Moses Award from the New York Landmarks Conservancy, one of the nation’s most prestigious preservation awards.